Satisfying all of a new product's design constraints is table stakes. I don't like how harsh that sounds, but it is true.
Innovative "Why didn't I think of that!?" new products are the result of going much deeper and further once the design constraints have been solved for.
Sometimes it's the design constraints that spark innovation opportunities. Other times it's out-of-the-box thinking that pushes us into the realm of novel.
How do you come up with truly innovative concepts?
Knack is the industrial design studio that packs pipelines with value-creating innovations.
We do so by supporting product innovation teams with new product concept creation & illustration.