Concept sketches prompt conversation and conversation provides feedback.
We use concept sketches strategically to foster this feedback loop, gaining innovation teams more and better feedback on their new product ideas.
In this example, we implemented feedback from the conversations sparked by the initial concept sketches.
With each round of feedback we implement, the product idea becomes more sound and the team more aligned.
Knack is the industrial design studio that packs pipelines with value-creating innovations.
We do so by supporting product innovation teams with new product concept creation & illustration.