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Leading Product Innovation Teams Do This, Not That (3 of 5)

In my 13 years of concepting with product innovation teams, I've observed the leaders, the followers, and the laggers.


Leading product innovation teams DO THIS:


Get the organization to champion innovation


Whether they inherited it or fought for it, their organization genuinely values innovation.


NOT THAT:


Get ignored


They don't operate in an organization that dismisses innovation.

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