We can greatly improve the quality of concept feedback by controlling what is shown... and not.
For example, a concept page overfilled with disjointed ideas will most likely provoke research participants to ask questions about what is going on and make comments on the drawings themselves. That's a waste of everyone's time.
A concept page focused on a singular big idea with just the right amount of detail to clearly communicate that idea will provoke research participants to react to your concept and comment on what they like or don't like about your product idea.
Okay, so how exactly is this done?
1. KNOWING what your concept's singular big idea is
2. Focusing the page and its sketch views to communicate it
3. Leaving out anything additional (multiple ideas and extra detail will pose a distraction to your viewers)
Next time you're planning out a concept page, ask yourself:
Will my audience know what to react to?
What will they comment on?
Is that what I need their feedback on?
Knack is the industrial design studio that packs pipelines with value-creating innovations.
We do so by supporting product innovation teams with new product concept creation & illustration.