What would happen if we didn't visualize our new product concepts and just ran forward with the ideas in our heads?
1. We'd get to the finish line later (no, not sooner)... or not at all.
2. Chances are high we'd end up with a new product our customers don't want.
3. We'd burn through extra money and resources due to misalignment and learning in high fidelity.
Concept visualization is like a cheat code, it just requires having a little discipline on the front end.
SEEING your new product idea allows your team to align on, get feedback on, improve the value proposition of, and make decisions on your new product vision well before you sink the big bucks into making it exist.
Knack is the industrial design studio that packs pipelines with value-creating innovations.
We do so by supporting product innovation teams with new product concept creation & illustration.