Show & Tell

Concept sketches prompt conversation and conversation provides feedback.

What if Weber's Performer Grill was more like a complimentary piece of furniture to elevate your backyard's aesthetic?

... and why don't they? Does anybody know?

Concept sketches force your team to think through a new product idea.

Imagining a new product idea is one thing. Seeing a new product idea is another.

Knack's Numbers from 2024

When is the right time to apply a brand's VBL to a new product design?

By designing a product that your consumer values even more than your competitor's.

We can greatly improve the quality of concept feedback by controlling what is shown... and not.

Thumbnails are what we call the super rough early doodles

Experienced a very cool thing this summer- I witnessed my nieces and nephews learn, fall in love with, and get addicted to fishing using a r

How do we ensure the concept illustrations provoke the right kind of feedback?

If you need to end up with 1 final design concept, how many ideas do you generate to start?

Stay ultra-focused on satisfying the business objective established at the outset or

Before you sketch up a concept, write it out.

Ideas come from our insights.

Satisfying all of a new product's design constraints is table stakes.

Do you agree with this?

What would happen if we didn't visualize our new product concepts and just ran forward with the ideas in our heads?

That's what our clients are often most excited about when teaming up with Knack.

Picking up the marker is SO valuable.

Over hundreds of product concepting projects, we've identified a few necessities:

An idea is not a random thought or expression.

Want to help your audience understand what your concept is and why they should care about it? Give them context.

These are the two parts a concept page needs to communicate.

Each concepting project is unique- ...And their degree of deliciousness varies.

The problem with high-fidelity visuals is they get your stakeholders talking about the details instead of the benefit of your idea.

How would you create these sketches today?

"What am I trying to accomplish?"

What if there was an icon of giving? Something that drew people in to give and to take. Something that could be placed anywhere it's needed

What you don't usually see on social media are all the "in-between" sketches.

The things that slow down your sketching... and how to fight them!

What's the formula for the perfect project presentation?

Where does form language come from?

A concept is a bridge between a good idea and a successful product.

What characterizes a good idea?

Why we create studio projects

Knack's Numbers from 2023

Underlays are a powerful tool, not a cheat.

The stuff we don't show

Aligning the look of a new product concept to its existing family

Fitting into the family

Embodying a brand's aura in our new concept work is vital.

🚨 New Client Alert 🚨

Reuse. Don't resketch.

Getting physical

How do we generate new product concepts?

Embodying the aura of an iconic brand

Bringing an "outside" perspective to the inside team

We do something at Knack that I haven't seen other industrial design firms do.